Session stability
Primary signal of customer dissatisfaction, particularly in mobility.
GWIT Analysis
Multi-city national 5G QoS campaign
An executive read of the key takeaways from a multi-city 5G QoS campaign, designed to accelerate performance and compliance trade-offs.
Full analysis available on request.
Executive summary
The campaign reveals significant performance gaps between dense, peripheral and mobility zones. The data show that improving customer experience depends as much on session stability as on raw coverage. Decisions must therefore combine targeted densification, radio parameter optimization and prioritization of high-impact customer zones.
Scope & reading
- Scope: Multi-city, urban and peri-urban corridors.
- Goal: QoS/QoE comparison and regulatory compliance.
- Reading: Performance, risks and CAPEX prioritization.
Key indicators
Perceived data quality
Streaming and browsing QoE, a key driver of attractiveness.
Network accessibility
Initial access rate and attachment stability.
Regulatory compliance
KPI gaps on priority zones and critical corridors.
Indoor experience
Dense zones with high customer and business impact.
Reading the signals
- The most visible QoE gaps are concentrated in mobility and indoor.
- Peripheral zones combine partial coverage with session instability.
- Key economic corridors carry traffic that exceeds capacity margins.
Business impacts
- CAPEX prioritization on high-value customer zones rather than uniform densification.
- Increased regulatory risk if critical zones remain below thresholds.
- Opportunity to lift customer perception via fast indoor wins.
Scenarios & options
Option A — Targeted densification
Invest in high-impact customer zones to reduce complaints and stabilize QoE.
Option B — Radio optimization
Quick wins through tuning, load management and prioritization of critical flows.
Option C — CAPEX/OPEX mix
Combine densification + optimization + regulatory compliance plan.
GWIT recommendation
GWIT recommends a two-phase trajectory: rapid actions on indoor and mobility (radio optimization, targeted fixes), followed by progressive densification of high-impact customer zones. This approach reduces regulatory risk while maximizing perceived QoE.
- 30 days: stabilize critical KPIs through targeted tuning.
- 60 days: CAPEX roadmap for priority zones.
- 90 days: consolidated regulatory reporting and KPI tracking.
Risks & dependencies
- Incomplete data on certain secondary corridors.
- Field access constraints in sensitive zones.
- Backhaul capacity not aligned with radio densification.
Sources & reliability
- GWIT field campaigns (internal data).
- QoS/QoE framework from the regulator and reporting standards.
- ITU references for mobile quality of service.
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