Benchmarking QoS / QoE Drive-tests

QoS Benchmarking & Intelligence

We run comparative Voice & Data campaigns with traceable protocols, layer-by-layer scoring and regulator-ready readouts to make decisions objective for operators, regulators and equipment vendors.

Technologies

2G · 3G · 4G · 5G

Scope

Voice, Data, SMS

Experience

20+ years in the field

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Target clients

  • Mobile operators & ISPs
  • Regulatory authorities
  • Equipment vendors & integrators

Key deliverables

  • Competitive Voice, Data & SMS measurements
  • Multi-layer Access / Continuity / Integrity reports, regulator-ready
  • Executive dashboards & CAPEX/OPEX recommendations

Deliverables & methodology

Actionable evidence for regulators and operators

We deliver traceable data, normalised KPIs and readouts ready for technical and regulatory committees.

Key deliverables

  • QoS/QoE reports per layer (Access, Continuity, Integrity)
  • KPI mapping by area and technology
  • Executive dashboards & prioritised action plan

KPIs & outputs

  • Overall QoS score per operator and per area
  • Accessibility, continuity, MOS and throughput
  • White/red zones ranked by severity
  • SLA and licence-obligation compliance

Methodology

  • Protocol design, KPIs and sampling plan
  • Supervised field collection & trace QA
  • Analytics, scoring and regulatory readout

Protocols & methodology

Regulator-compliant measurements

Our campaigns strictly follow regulator technical specifications with traceable protocols and certified equipment.

Field methodology

  • Stratified routes: dense urban, peri-urban, rural, road corridors
  • Critical time slots: 8-10 AM (morning peak), 12-2 PM (midday), 5-7 PM (evening peak)
  • Sampling: every 2-5 s depending on vehicle speed
  • Technologies covered: 2G (GSM/GPRS/EDGE), 3G (UMTS/HSPA+), 4G (LTE/LTE-A), 5G NSA/SA

Certified equipment

  • Multi-operator scanners: Keysight/TEMS/Nemo
  • Calibrated test smartphones (reference + DUT)
  • Dedicated FTP/HTTP/streaming test servers
  • High-precision GPS (<5 m accuracy)

KPIs by service

Layer-by-layer scoring

Granular evaluation following regulator weighting: Voice 40%, Data 50%, SMS 10%.

VOICE service (40% weight)

  • Accessibility: Call Setup Success Rate ≥98%
  • Retention: Call Drop Rate ≤2%
  • Integrity: audio MOS (POLQA/PESQ) ≥3.5/5
  • Setup time: <6 s (2G/3G), <3 s (4G/5G)

DATA service (50% weight)

  • RF accessibility: PDP/PDN activation ≥98%
  • RF retention: uninterrupted sessions ≥97%
  • Application accessibility: HTTP/FTP success ≥95%
  • Throughput: 4G DL ≥15 Mbps urban, UL ≥5 Mbps
  • Latency: ping <50 ms (4G), <20 ms (5G)

SMS service (10% weight)

  • Success rate: send/receive ≥98%
  • End-to-end delay: <10 seconds
  • Overall scoring: 0-100 normalisation against regulator thresholds
  • Heatmaps: KPI and area geolocation

Regulator readouts

Regulator-ready deliverables

Reports compliant with regulatory requirements, with interactive dashboards for decision-making.

Executive reports

  • Anonymised multi-operator comparative summary
  • SLA vs licence obligations compliance per operator
  • Ranking by administrative area (municipalities, prefectures)
  • Alerts for under-served areas (white/grey QoS)

Decision dashboards

  • Interactive web portal with dynamic filters (operator, area, technology, period)
  • Geolocated KPI heatmaps with drill-down
  • Automated Excel/PDF exports for technical committees
  • REST API for client IS integration

Persona dashboards

  • Regulator: licence compliance, priority white zones
  • Operator leadership: competitive positioning, CAPEX ROI
  • Network teams: congestion hotspots, sites to optimise

What we deliver

Flagship offerings

Independent analyses covering the full benchmarking cycle, from field preparation to executive debrief and regulatory support.

Competitive benchmarking

Multi-operator drive-test campaigns covering voice, data and SMS with TEMS/Nemo instrumentation and regulator procedures.

  • Urban & rural sampling plan
  • Vehicle fleet, logistics and safety management
  • Consolidated KPIs across radio, core and QoE layers

Regulatory audits & SSV

Support to regulators and operators to certify network compliance ahead of commercial launch or following a swap.

  • Measurement protocols co-designed with the regulator
  • Evidence management and raw-file traceability
  • Legal reports and corrective recommendations

Decision insights

Interactive visualisation and executive storytelling to steer marketing, regulation, finance and technical teams.

  • CXO dashboards and per-persona reports
  • QoS/QoE correlation & investment priorities
  • Prioritised action plan (quick wins & structural projects)

Methodological approach

A controlled measurement loop

Every mission relies on proven processes to make collection reliable, secure data and deliver actionable recommendations.

01

Design & compliance

Definition of areas, KPIs, tools and protocols in line with licence and SLA requirements.

02

Field collection

Fleet supervised by our mission leads, daily quality control and trace security.

03

DataOps & analytics

Multi-level processing, objective scoring, map-based visualisation and QoE correlation.

04

Executive briefing

Presentation to technical/marketing leadership and implementation support.

Why GWIT

An independent and committed partner

Regulator experience

Leadership of national regulator campaigns and support to sub-regional authorities.

Senior teams & tooling

2G->5G experts, TEMS/Nemo tools, proprietary analytics platforms and automated reporting.

CSR commitment

Responsible processes, awareness for field teams and value-driven data for sustainable decisions.

Success stories

Measurable results for our clients

African operators have transformed their performance with our integrated solutions.

QoS Benchmarking

Multi-operator QoS improvement

Client: African regulator

National QoS scoring and SLA compliance based on multi-city drive-test campaigns.

  • QoS score by area and technology
  • Regulator-ready reports

Challenge

No way to measure the actual quality of service of mobile operators and no regulator benchmarking in place.

GWIT solution

Certified drive-test campaigns, executive dashboards and regulatory reports per operator and technology.

Impact

  • +45% QoS transparency
  • 90 days to roll out a national benchmarking
  • CAPEX optimised on the back of field measurements
  • SLA improved with fact-based steering
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Ready to act

Turn your KPIs into a competitive edge

Trust GWIT with your next benchmarking campaigns and benefit from independent, transparent and outcome-driven steering.

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