Executive summary

The rise of 4G/5G, the densification of data usage and regulatory pressure all demand robust QoS/QoE campaigns. In Côte d'Ivoire, penetration indicators and the diversity of usage make rigorous, comparable measurement across operators essential.

  • Prioritize the KPIs that actually degrade real-world QoE before "showcase" KPIs.
  • Document a regulator-ready method to accelerate trade-offs.
  • Tie field findings directly to CAPEX/OPEX decisions.

Local context: key indicators

Côte d'Ivoire remains one of West Africa's most dynamic markets. The latest official publications report:

  • 53,601,479 mobile subscriptions as of December 31, 2023 (regulator), in a multi-operator market dominated by Orange, MTN and Moov.
  • 29,171,602 mobile internet subscriptions per public indicators, with a 93.7% penetration rate.
  • 4G coverage reaching 91% of the population (ITU 2022), with 3G coverage at 97%.

These adoption levels reinforce QoS/QoE compliance requirements and the need for regular benchmarks to steer network performance.

Challenges of a national QoS campaign

A national campaign is not just a measurement collection exercise. It must deliver actionable multi-operator comparisons, document compliance evidence and translate data into investment decisions.

The campaign's value lies in exploitation: scoring, mapping and recommendations.

5G QoS campaign methodology

A robust campaign follows a methodical journey:

  1. Framing of objectives, zones and usage scenarios.
  2. Tool calibration and validation of test scenarios.
  3. Route plan with urban/peri-urban representativeness.
  4. Field measurements (drive-tests, walk-tests, indoor/outdoor).
  5. Normalization and scoring across key KPIs.
  6. Regulator-ready reporting and action plan.
  7. Post-campaign tracking and targeted remeasurement.

Key KPIs to govern

Accessibility

Call setup success rate, network attachment, data session success.

Integrity

Drop rate, VoLTE stability, data session interruptions.

Throughput & latency

Uplink/downlink throughput, RTT latency, jitter.

Availability

Radio availability rate and site resilience.

Customer experience

QoE on streaming, browsing, OTT voice and critical services.

Expected deliverables

  • Consolidated QoS/QoE report with multi-operator comparisons.
  • Maps, heatmaps and decision-ready scorecards.
  • Technical recommendations and prioritized action plan.
  • Regulator-ready reporting compliant with regulation.

The GWIT approach

GWIT designs end-to-end QoS/QoE campaigns: framing, field measurements, scoring and strategic reporting. Our value-add: producing deliverables useful to regulators and directly actionable by technical leadership.

Our role is to turn measurement into network decisions and regulatory compliance.

Sources & references

  • Regulator – mobile subscriptions (Côte d'Ivoire, 2023).
  • ITU – 3G/4G coverage (2022).

Decision summary

A high-performing 5G QoS campaign is not judged by collection alone. Value is created when results steer network priorities, compliance and the investment roadmap.

Talk to a GWIT expert View the QoS Benchmarking service