GWIT Analysis
Data & KPI Steering committees Decision

Data storytelling for steering committees

A decision-grade analysis on turning network KPIs into fast, justified trade-offs for steering committees.

February 08, 2026 By the GWIT Benchmarking & Insights Desk

Full analysis available on request.

Executive summary

Steering committees expect a clear read of risks and priorities, not a volume of data. Strong data storytelling links QoS, customer experience and budgets, and makes critical zones and expected returns visible.

Scope & reading

  • Scope: Network KPIs, QoE and business performance.
  • Goal: Accelerate CAPEX/OPEX trade-offs.
  • Reading: Critical zones, gains and risks.

Key indicators

QoE index

Overall measure of customer experience on key zones.

Critical zones

Top zones with high incidents and complaints.

Cost per GB

OPEX over traffic, useful for trade-offs.

Regulatory risk

QoS gaps that may trigger sanctions.

Expected return

Customer and business gain estimated per action.

Reading the signals

  • Dense zones concentrate the high-impact QoE gaps.
  • Uniform investments dilute business impact.
  • Early alerts reduce regulatory risks.

Business impacts

  • Faster, better-justified CAPEX/OPEX decisions.
  • Reduced non-compliance risk.
  • Higher customer satisfaction and retention.

Scenarios & options

Option A — Critical-zone focus

Prioritize zones with high customer and business impact.

Option B — KPI optimization

Quick wins through tuning and load management.

Option C — 6-month roadmap

Combine quick actions with an investment plan.

GWIT recommendation

GWIT recommends industrializing data storytelling with stable scorecards, heatmaps and a monthly executive ritual. This setup turns scattered KPIs into executive decisions.

  • 30 days: consolidated KPI scorecards.
  • 60 days: heatmaps and CAPEX/OPEX scenario.
  • 90 days: monthly executive governance.

Risks & dependencies

  • Heterogeneous data across zones.
  • Lack of consistency between network and business KPIs.
  • Absence of an arbitration ritual.

Sources & reliability

  • GWIT field experience in QoS benchmarking.
  • Regulator frameworks and QoS/QoE standards.
  • GSMA references on network performance.

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